• JDeffie

Just Dance Campaign

Hiring America to launch a video game

Just Dance was a new product with a modest budget, but a grand goal: become the leader of the dance game category.

Highlights:
2011 Effie Winner: Silver
Top 10 Most Effective Commercial Q1 2010 Ace Metrix
3 of the Top 10 Most Effective Video Game Ads / 2011. Source: AceMetrix
Ubisoft – #1 Most Effective Game Advertiser 2011 YTD. Source: AceMetrix
Mi-6 Gold Outstanding Overall Marketing Campaign – Family Entertainment: Gold

Role:
Social Strategy, Art Direction, Design

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  • jdBrand
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Just Dance Brand Architecture

Branding the best-selling dance-game franchise of all-time.

As the Just Dance brand success became apparent, Ubisoft needed a brand architecture to support the evolving brand. The structure of logo and song placement became a guide for a brand that could either live in pure typography or in art direction appropriate to the product extension.

Role:
Art Direction, Design

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Subway’s Land of the Lost

Creating a board game for a summer blockbuster

Subway wanted to develop an online experience based on the Land of the Lost Movie release. We created an interactive board game that challenged players to Escape the Land of the Lost and get to the Subway® Restaurant. Playing as a Subway Sandwich Artist, users had to spin their way through the Land of the Lost while avoiding hazards like Sleestaks, trap doors, and a T-Rex.

Highlights:
10 minutes+ time on site
One in five visitors returned to play 8 or more times
67.5% opt-in rate

Role:
Planning/IA, Art Direction, Design
CG / Matte: Jeremy Vickery

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Pemmican Site Redesign

Our agency launched the 2011 version of the Pemmican brand site, featuring an outdoor rewards program.

Role:
Art Direction, Design

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Yes Rewards

Yes is a branded rewards program for Spartan Stores, one of the nation’s leading grocery suppliers and retailers. Our agency created the Yes logo and brand standards to guide sales, online, and in-store creative.

Role:
Art Direction, Design