Just Dance Brand Architecture

Branding the best-selling dance-game franchise of all-time.

As the Just Dance brand success became apparent, Ubisoft needed a brand architecture to support the evolving brand. The structure of logo and song placement became a guide for a brand that could either live in pure typography or in art direction appropriate to the product extension.

Role:
Art Direction, Design

Subway’s Land of the Lost

Creating a board game for a summer blockbuster

Subway wanted to develop an online experience based on the Land of the Lost Movie release. We created an interactive board game that challenged players to Escape the Land of the Lost and get to the Subway® Restaurant. Playing as a Subway Sandwich Artist, users had to spin their way through the Land of the Lost while avoiding hazards like Sleestaks, trap doors, and a T-Rex.

Highlights:
10 minutes+ time on site
One in five visitors returned to play 8 or more times
67.5% opt-in rate

Role:
Planning/IA, Art Direction, Design
CG / Matte: Jeremy Vickery

Yes Rewards

Yes is a branded rewards program for Spartan Stores, one of the nation’s leading grocery suppliers and retailers. Our agency created the Yes logo and brand standards to guide sales, online, and in-store creative.

Role:
Art Direction, Design