ChimpsAhoy

Just Dance Wii Trailer – featuring footage from America’s Funniest Home Videos and several user generated clips from dancers around the US.

While working on a campaign for The Price is Right, Family Feud, and Press Your Luck, I realized the internet was missing these single-serve sites:

The Price is Right Losing Horns:
http://losinghorns.com/

Family Feud Survey/Ding Buzzer:
http://surveysaysbuzzer.com/

Dear Valve,

Thank you for Left 4 Dead 2.

Love,
Greg

Left 4 Dead 2 at E3

I had the privilege of art directing Jeremy Vickery (formerly of Pixar) on this online board game for Subway. This is the video of how the environment was created.

You can play the game here:
promo.subwayfreshbuzz.com

I have to admit that I’m a Valve fanboy – I’ve loved everything they’ve touched since the original Half-Life series. The Valve team is a leader in the video game industry in both multiplayer dynamics and art direction. And as my recent spike in late-night gaming can attest, their award-winning game “Left 4 Dead” is no exception.

However, as I see it, Valve’s greatest impact in video games isn’t the quality of their games, it has been in their marketing. Aside from being a juggernaut in video game buzz generation, the company has changed both the delivery of PC video games through the Steam platform, as well as redefined consumer expectations through the delivery new content months, and even years, after launch.

Keep reading this entry…

Our agency was recently recognized in the Video Game Advertising Performance Index (AdPi) Audit™ for running one of the most efficient campaigns in the holiday season last year. Here’s the article. “The Price is Right” was recognized alongside Call of Duty and Wii Music in the digital category.

Client quote: “Big props to Emarketing and our media team for combining to run the most efficient online campaign in Ubisoft history.”

In addition to this recognition, the campaign will be awarded four Phoenix Addys (a local award show for marketing excellence) in March 2009.

Campaign highlights and TV Spots after the jump:
Keep reading this entry…

“Get Ready to Generate Fake Articles that Make You Look Awesomely Awesome”

There are few web-based activities more narcissistic that Googling yourself – and even fewer more depressing than pulling up zero results for your name. Old-Spice has tapped into this insight with Swaggerize Me, and gives you basic tools to automatically generate online articles about your, well, awesomeness.

In addition to a phenomenal brand experience, Old-Spice snags your name and e-mail through a mandatory opt-in, generates six pages of unique content for you on different sites, and out of that creates space for integrated online advertising. Very smart.

“You’re one click away from inventing healing vaccines and flying stealth helicopters.”

My awesomeness on the web:
http://vision-stain.com/greg-orlowski/
http://sounddosage.com/greg-orlowski/
http://bookwormfarm.com/greg-orlowski/
http://isdnews.com/greg-orlowski/
http://the-super-fan.com/greg-orlowski/
http://globaleyeballs.com/greg-orlowski/

Comscore released casual online gaming data a couple weeks ago. The whole article is particularly interesting, especially in light of how quickly our promotions company PrizeLogic is growing and potential opportunity with a video game publisher this year.

The Comscore data is focused on destination casual gaming sites (Yahoo Games, EA Online, Disney Games, etc) and not on stand-alone microsites with games. Regardless, category growth is compelling. It has caused me to rethink the model of creating microsites with advergames as the draw and instead focus on publishing original content destination gaming sites. This will be a challenge to convince our clients to move towards, but simply put, you have to place your advertising where users are going.

Depending on our luck with picking up another game show title, campaigns like thepriceisrightvideogame.com will have a whole new strategy this time around.

Pepsi’s recent rebrand has been underwhelming to say the least, but I just ran across an anonymous posting on Reddit of their Design Strategy Brief. The ad industry is ridiculous:

View the Gravitational Pull Design Strategy

Anonymous comments:
“I have a funny story, which I probably should not share at all with Reddit, or really anyone. I work freelance ‘in the industry’, and one of my clients did some of the Pepsi spots which are on air. During the initial treatment, the advertising agency which won the Pepsi contract for the re-design sent over the design guidelines and a presentation on the design process of the new logo.

I happened to be able to overhear a conversation regarding the new logo, and actually had to interrupt because ive never heard a discussion over anything so ludicrous in my life. I happened to nab a copy of the PDF, and have to share it. It really hammers in the stereotype of Advertising in general, and the complete idiocy that goes in to marketing. I really suggest reading till the end. It just gets better and better.”

Related Launch Video and Launch Information:

Our promotions team just launched a new promotion for Subway:

3-Point Play Promo