A few of us from Nomadic Agency, including @twashburn74 and @chimpsahoy, will be at E3 tomorrow celebrating the announcement of a several titles we have had the privilege to work on.
Hit us up for a game of GoldenEye. Loser buys drinks.
Nomadic Agency at E3 2010
Just Dance Key Art
Inspired by 80s/90s gig-posters, the US Just Dance brand identity utilizes loud-typography and a grid system to create energy and stand out on shelf.
Just Dance Wii Trailer
Just Dance Wii Trailer – featuring footage from America’s Funniest Home Videos and several user generated clips from dancers around the US.
Losing Horns and Survey Says
While working on a campaign for The Price is Right, Family Feud, and Press Your Luck, I realized the internet was missing these single-serve sites:
The Price is Right Losing Horns:
http://losinghorns.com/
Family Feud Survey/Ding Buzzer:
http://surveysaysbuzzer.com/
Dear Valve
Dear Valve,
Thank you for Left 4 Dead 2.
Love,
Greg
Left 4 Dead 2 at E3
Escape from Land of the Lost
Key art for the Land of the Lost interactive board game. The board game flow follows the movie plotline and four primary environments of the Land of the Lost movie – desert, caves, jungle and mountains – defined by a distinct hue. The project was brought to life by Jeremy Vickery, former Lighting Director at Pixar, and over 30 pages of art direction. The final creative deliverables included a massive Maya render with multiple composited matte paintings.
Creating the key art:
You can play the archived version of the game here:
Land of the Lost
Valve’s Marketing Model
I have to admit that I’m a Valve fanboy – I’ve loved everything they’ve touched since the original Half-Life series. The Valve team is a leader in the video game industry in both multiplayer dynamics and art direction. And as my recent spike in late-night gaming can attest, their award-winning game “Left 4 Dead” is no exception.
However, as I see it, Valve’s greatest impact in video games isn’t the quality of their games, it has been in their marketing. Aside from being a juggernaut in video game buzz generation, the company has changed both the delivery of PC video games through the Steam platform, as well as redefined consumer expectations through the delivery new content months, and even years, after launch.
The Price is Right 2008 Campaign Results
Our agency was recently recognized in the Video Game Advertising Performance Index (AdPi) Audit™ for running one of the most efficient campaigns in the holiday season last year. Here’s the article. “The Price is Right” was recognized alongside Call of Duty and Wii Music in the digital category.
Client quote: “Big props to Emarketing and our media team for combining to run the most efficient online campaign in Ubisoft history.”
In addition to this recognition, the campaign will be awarded four Phoenix Addys (a local award show for marketing excellence) in March 2009.
Campaign highlights and TV Spots after the jump:
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Old Spice “Swaggerize Me”
“Get Ready to Generate Fake Articles that Make You Look Awesomely Awesome”
There are few web-based activities more narcissistic that Googling yourself – and even fewer more depressing than pulling up zero results for your name. Old-Spice has tapped into this insight with Swaggerize Me, and gives you basic tools to automatically generate online articles about your, well, awesomeness.
In addition to a phenomenal brand experience, Old-Spice snags your name and e-mail through a mandatory opt-in, generates six pages of unique content for you on different sites, and out of that creates space for integrated online advertising. Very smart.
“You’re one click away from inventing healing vaccines and flying stealth helicopters.”
My awesomeness on the web:
http://vision-stain.com/greg-orlowski/
http://sounddosage.com/greg-orlowski/
http://bookwormfarm.com/greg-orlowski/
http://isdnews.com/greg-orlowski/
http://the-super-fan.com/greg-orlowski/
http://globaleyeballs.com/greg-orlowski/
Advergaming Traffic on the Rise
Comscore released casual online gaming data a couple weeks ago. The whole article is particularly interesting, especially in light of how quickly our promotions company PrizeLogic is growing and potential opportunity with a video game publisher this year.
The Comscore data is focused on destination casual gaming sites (Yahoo Games, EA Online, Disney Games, etc) and not on stand-alone microsites with games. Regardless, category growth is compelling. It has caused me to rethink the model of creating microsites with advergames as the draw and instead focus on publishing original content destination gaming sites. This will be a challenge to convince our clients to move towards, but simply put, you have to place your advertising where users are going.
Depending on our luck with picking up another game show title, campaigns like thepriceisrightvideogame.com will have a whole new strategy this time around.