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Making of Escape from Land of the Lost
I had the privilege of art directing Jeremy Vickery (formerly of Pixar) on this online board game for Subway. This is the video of how the environment was created.
You can play the game here:
promo.subwayfreshbuzz.com
Advergaming Traffic on the Rise
Comscore released casual online gaming data a couple weeks ago. The whole article is particularly interesting, especially in light of how quickly our promotions company PrizeLogic is growing and potential opportunity with a video game publisher this year.
The Comscore data is focused on destination casual gaming sites (Yahoo Games, EA Online, Disney Games, etc) and not on stand-alone microsites with games. Regardless, category growth is compelling. It has caused me to rethink the model of creating microsites with advergames as the draw and instead focus on publishing original content destination gaming sites. This will be a challenge to convince our clients to move towards, but simply put, you have to place your advertising where users are going.
Depending on our luck with picking up another game show title, campaigns like thepriceisrightvideogame.com will have a whole new strategy this time around.
Pepsi’s Gravitational Field Brief
Pepsi’s recent rebrand has been underwhelming to say the least, but I just ran across an anonymous posting on Reddit of their Design Strategy Brief. The ad industry is ridiculous:
View the Gravitational Pull Design Strategy
Anonymous comments:
“I have a funny story, which I probably should not share at all with Reddit, or really anyone. I work freelance ‘in the industry’, and one of my clients did some of the Pepsi spots which are on air. During the initial treatment, the advertising agency which won the Pepsi contract for the re-design sent over the design guidelines and a presentation on the design process of the new logo.
I happened to be able to overhear a conversation regarding the new logo, and actually had to interrupt because ive never heard a discussion over anything so ludicrous in my life. I happened to nab a copy of the PDF, and have to share it. It really hammers in the stereotype of Advertising in general, and the complete idiocy that goes in to marketing. I really suggest reading till the end. It just gets better and better.”
Related Launch Video and Launch Information:
PrizeLogic Launches Subway Promotion
Our promotions team just launched a new promotion for Subway:
Great Moments with Clients
Yesterday, a client told me they would send over what their website looked like. Assuming they meant a link or a jpeg, I was surprised to receive a PDF scan of a print out of their website.
On a subsequent call, the client said, “I realize this call-out is one-third of the page, but is there any way we can make it larger and more prominent?”