I recently finished up a rebrand for an IT company. During the concepting phase, no one could remember how to spell “Logistixs.” Since renaming wasn’t possible, I embraced the “X” in the spelling and came up with this system:
I’ve been busy to say the least over the past couple months. We are in the home stretch of the creative development for the Price is Right Video Game advertising campaign. Yesterday, we finished up the 10-second commercials to air on the Price is Right TV show. For all of us involved, we got quite an experience dropping Plinko chips, spinning the big wheel, and rigging the Cliffhangers game to pull a video game. Commercials to follow…
In the mean time, we are launching a playable Plinko game this Monday on the official site:
The Price is Right Video Game Site
I’m in the process of creating our agency-standard blog format for several internal clients. The blog example below is a generic structure at this point as we will be skinning it for multiple clients. After creating and viewing several hundred blogs, I wanted to develop a hierarchical structure that separated blog entries from side content. The web-safe typographic system is simple and can be applied across multiple brands.
In progress design:
In-progress rebrand of Prizelogic, a sweepstakes and prizing agency. Mark based on prizing and analytics. Typeface modified Stratum No2. Site design to follow.
Finals:
Creative Director |Tim Washburn
Art Director, Designer |Greg Orlowski
Interface/layout design for 2008 StartupNation City.
Art Director|Greg Orlowski
Modeling|Cimarron Group and other
Texture Direction|Paul Riehle
Texturing&Modeling|Greg McDonald
Agency|Prizelogic
Entry scene created for StartupNation’s Home Based 100. 80-layer Photoshop composite with 3D render.
Art Direction/Scene Composite|Greg Orlowski
Sign Modeling|Cimarron Group
Sign Texturing|Brad Prose
Agency|Prizelogic
Houses created for StartupNation’s Home-Based 100. Users can pick from 30+ houses to represent themselves on an interactive map.
Art Director|Greg Orlowski
Modeling|Cimarron Group and other
Texture Direction|Paul Riehle
Texturing&Modeling|Greg McDonald
Agency|Prizelogic
Signage created to represent different landmarks within a large interactive city.
Art Director|Greg Orlowski
Designer|Paul Riehle
Sign Modeling|Cimarron Group
3D Direction|Greg McDonald
Sign Texturing|Brad Prose
Agency|Prizelogic
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Recently added creative examples.
