Beyond the creation of Just Dance 2 key art, our agency wanted to create an extendable system for a range of Just Dance products while maintaining the loud shelf-presence established on Just Dance 1. Our team developed a unified architecture for the brand – what resulted was a system that could guide art creation for the primary product line and extensions like Just Dance Kids. As a result, the Just Dance brand maintains strong shelf presence, is expandable, and holds together within a consistent framework.
