Yesterday, a client told me they would send over what their website looked like. Assuming they meant a link or a jpeg, I was surprised to receive a PDF scan of a print out of their website.
On a subsequent call, the client said, “I realize this call-out is one-third of the page, but is there any way we can make it larger and more prominent?”
I recently finished up a rebrand for an IT company. During the concepting phase, no one could remember how to spell “Logistixs.” Since renaming wasn’t possible, I embraced the “X” in the spelling and came up with this system:
At final count, I only saw 7 chimps (in Castrol ad) and 1 monkey (Doritos). I was anticipating this chimp-focused ad in the fourth quarter, but this just didn’t make it in:
This is not what Jack-in-the-Box wanted you to see when they dropped 3 million on a Super Bowl Ad with a URL call-to-action. Hangintherejack.com could have used a decent load balanced server as Super Bowl traffic overwhelmed the site and rendered this page:
Decent ad, poor server.
So far, I’m digging anything involving people getting hurt and, of course, chimps.
Better late than never, but I’m finishing up my Halloween costume for 2008 tonight. Will post pictures soon.
I got into the holiday spirit with this carving earlier this week. I’ve refrigerated and coated the openings with petroleum jelly, and it’s holding up nicely:
Excuse the language in this video, but I love what Aaron Draplin has to say about design:
I’ve had two projects this past year based in 50s/60s/70s signage. I uploaded some of my favorite signs I’ve used for research here:
It seems that our recent trip to the Price is Right made some waves with TMZ and ET:
http://www.etonline.com/news/2008/08/64081/index.html
The kind staff at the Price is Right helped us rig the Plinko machine for the video game commercial shoot. Unfortunately, someone removed the note labeled “This game is rigged” and pushed the game out for a shoot. Three chip drops and $30,000 dollars later they figured out the mistake. For those of you wishing to start rumors about rigged games, it is fairly obvious if Plinko is rigged – the chip occasionally “slides” along fishing line instead of bouncing.
The Plinko game on the official site is not rigged (shameless plug for the site):
http://www.thepriceisrightvideogame.com/
I’ve been busy to say the least over the past couple months. We are in the home stretch of the creative development for the Price is Right Video Game advertising campaign. Yesterday, we finished up the 10-second commercials to air on the Price is Right TV show. For all of us involved, we got quite an experience dropping Plinko chips, spinning the big wheel, and rigging the Cliffhangers game to pull a video game. Commercials to follow…
In the mean time, we are launching a playable Plinko game this Monday on the official site:
The Price is Right Video Game Site
I’m in the process of creating our agency-standard blog format for several internal clients. The blog example below is a generic structure at this point as we will be skinning it for multiple clients. After creating and viewing several hundred blogs, I wanted to develop a hierarchical structure that separated blog entries from side content. The web-safe typographic system is simple and can be applied across multiple brands.
In progress design:
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Recently added creative examples.
